Spinal injury victim features in Debenhams' ad campaignRSS Feed

A spinal injury victim is set to feature in a campaign to advertise clothes in Debenhams' high street shops and online.

Nikki Fox and Natasha Wood, who present the hit TV show How to Look Good Naked, approached wheelchair-bound Shannon Murray to take part in the photoshoot.

She will join three other models in the Debenhams campaign, which is promoting its new range of clothing for women size 8-20.

By choosing 32-year-old Ms Murray, Debenhams has become the first high street retailer to break the taboo of using disabled models in photo campaigns.

The window was unveiled this morning at 10:00 GMT.

News of Debenhams window ad strategy comes after it emerged that a road safety campaigner who switched careers following a spinal injury has had success reducing a firm's accident rate.

Hannaford, where Leigh Stiff has been offering guidance, has only been involved in four crashes during the last year.

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