A spinal injury organisation has confirmed that it is teaming up with a major PR firm in order to further enhance its ongoing campaigning efforts.
According to a news report on Aspire's website, the group is to work with members of MS&L Worldwide in the near future.
It describes how a number of representatives from the PR company recently paid a visit to the spinal cord injury charity's national training centre.
Members of each organisation then took part in a wheelchair basketball contest, with the MS&L team apparently coming out on top.
Aspire reports that the two bodies will now collaborate "to develop PR campaigns to support our existing fundraising".
Focused on helping those who have to deal with spinal cord injuries in the UK, Aspire aims to provide "practical support" to people, which may include things like financial support to fund the likes of new wheelchairs.
Serious Law, award winning spinal injury law firm